DAKWAH DI PLATFORM DIGITAL: STUDI MANAJERIAL TENTANG PENGGUNAAN MEDIA SOSIAL DAN WEBSITE UNTUK PENYEBARAN ISLAM
Keywords:
Da'wah, Digital Platform, Social Media, Spread of IslamAbstract
This research examines the problem of using social media and websites in Islamic da'wah in the digital era. With the rapid development of information technology, digital platforms have become an important means of spreading Islamic teachings. However, challenges arise regarding the effective use of these media, as well as appropriate content and audience management to achieve maximum impact. The aim of this research is to understand how managerial da'wah can be optimized through the use of social media and websites, as well as to identify best practices that can be adopted by preachers in this context. The method used in this research is library research, which includes literature studies from various sources, such as books, scientific articles, and case studies regarding da'wah on digital platforms. The analysis results show that the planned use of social media and websites not only expands the reach of information dissemination, but also increases interaction with the audience. The conclusions of this research emphasize the importance of integrated managerial strategies in digital da'wah, as well as the need to adapt content according to platform characteristics to achieve da'wah goals effectively.
Abstrak
Penelitian ini mengkaji permasalahan penggunaan media sosial dan website dalam dakwah Islam di era digital. Dengan pesatnya perkembangan teknologi informasi, platform digital menjadi sarana penting dalam menyebarkan ajaran Islam. Namun, tantangan muncul terkait efektivitas penggunaan media tersebut, serta manajemen konten dan audiens yang tepat untuk mencapai dampak yang maksimal. Tujuan dari penelitian ini adalah untuk memahami bagaimana manajerial dakwah dapat dioptimalkan melalui penggunaan media sosial dan website, serta untuk mengidentifikasi praktik terbaik yang dapat diadopsi oleh para dai di dalam konteks ini. Metode yang digunakan dalam penelitian ini adalah library research, yang mencakup kajian literatur dari berbagai sumber, seperti buku, artikel ilmiah, dan studi kasus mengenai dakwah di platform digital. Hasil analisis menunjukkan bahwa penggunaan media sosial dan website yang terencana tidak hanya memperluas jangkauan penyebaran informasi, tetapi juga meningkatkan interaksi dengan audiens. Kesimpulan dari penelitian ini menegaskan pentingnya strategi manajerial yang terintegrasi dalam dakwah digital, serta perlunya adaptasi konten yang sesuai dengan karakteristik platform untuk mencapai tujuan dakwah secara efektif.
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